NPD Group has released their annual list of the top 10 best-selling shoes.
Benzinga spoke with NPD’s sports industry analyst Matt Powell about 2017’s top sellers.
No. 1: Nike Tanjun
Nike Inc (NYSE: NKE)’s mid-market favorite topped the list this year, replacing the Adidas Superstar. Part of the appeal of both shoes is that they play well in multiple demographics.
“Both the Tanjun and adidas AG (ADR) (OTC: ADDYY) Superstar have a greater percentage of women buyers than the total industry does,” Powell said, attributing the shoes’ success to their popularity with women.
“I think the Tanjun illustrates that we don’t have a strong fashion trend right now. When that happens, things tend to migrate to the more middle-market product like this. I think it also says that the brands have figured out that mid-market is a strong channel for them,” Powell said.
No. 2: Converse Chuck Taylor All-Star Low
“Chuck Taylor is always on the top 10 list. Sales are down…