Neuroprofiler Uses Behavioral Psychology To Help Advisors Get Into Their Clients’ Heads

The Benzinga Global Fintech Awards are a yearly showcase of the best and brightest in fintech. In preparation for its biggest installment yet in May 2018, we’re profiling the companies competing for the BZ Awards.

Our next feature is on Neuroprofiler.

What does your company do? What unique problem does it solve?

Sebastien Garcia, Business Developer: It is compulsory today for financial advisors to assess the investor profile of their clients. Most of the time, they use paper and static questionnaires. Most of them are not compliant, boring and with a limited scientific validity, leading to regulatory fines and poor client experience and knowledge.

Instead, Neuroprofiler offers a behavioral game to help financial advisors assess the investor profile of their clients in line with last financial regulations.

Who are your customers?

  • Independent Financial Advisors
  • Other Fintechs: Robo Advisors, Crowdfunding platforms, P2P lending platforms
  • Asset and wealth management…

Read more here

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